SNOO is based on 20+ years of research by America’s #1 pediatrician, author of Happiest Baby on the Block and creator of the 5S’s. SNOO imitates the sounds and movements of your baby’s favorite place—the womb!—to automatically calm crying and increase sleep.
In 2009 Dr. Harvey Karp was in the twilight of his career as a renowned pediatric physician, beloved professor of medicine, and renowned author of the "Happiest Baby" book series. While he was working the speaking circuit, lecturing on his Five S's infant calming technique, it occurred to him that the methods he espoused to calm babies (and restore a sense of confidence to parents) could be applied to a machine, a bassinet perhaps. A handful of cocktail napkins worth of sketches later, he found he'd just embarked on his second career as an entrepreneur.
In this episode of WSTP we dig into Dr. Karp's experience transitioning from what he describes as a risk-averse lifestyle into the world of venture-backed start-ups, the progress from the moment of inspiration to the grind of building a physical product, and what inspires him to continue working to improve the lives of parents and health of babies the world over.