Predicting the Future from the Fringe
Suzanne Shelton leads a team of researchers, marketers and experts in the pursuit of prognostication about how people will feel about the climate.
Shelton Group
The Shelton Group are sustainability marketing experts on a mission: to translate the good you do for people and the planet into business success.
Contributors:
Sustainable marketing guru Suzanne Shelton pulls back the curtain on what preppers, extremists and anarchists reveal about what’s in store for a post-Covid world.
With 29 years of experience, Mrs. Shelton's consulting firm is the industry leader in providing actionable advice to industries concerning sustainable marketing, consumer insights and strategic guidance. The Shelton Group recently released a report entitled "Seeing Into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world", which forms the backbone of what we dig into in this episode of Who's Saving the Planet.
Come for the sustainable insights, stay for the advice on starting a company, navigating the choppy waters of entrepreneurship, and a prescription for how we can all do our part to save the planet.