Laws of Motion

Reducing waste on the cutting room floor and in the warehouse by taking custom dress making direct to consumer.

March 10, 2020

Laws of Motion

Laws of Motion makes perfect-fitting women's clothing using data science.


Lex Kiefhaber

The indomitable Carly Bigi pulls back the curtain on the incredible waste- including literally setting clothes on fire- that is rampant in the fashion industry, and how the company she founded, Laws of Motion, is upending that status quo. Laws of Motion uses cutting edge (get it?) technology to right-size every dress, custom crafting them one at a time using next generation AI, reducing waste on in the factory and creating a product consumers love. We go back to the first days of deciding to found a company rather than return to a safe career in consulting, to the trials of growing a start-up in the hyper-competitive fashion industry, and that amazing feeling the first time a woman actually tried on one of their prototype dresses, and it was a perfect fit!


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