From the Kitchen Table to the Shark Tank In One Swift Bite

Generally when Mark Cuban makes you an offer, it's a good idea to take the deal and run. Lindsey McCormick had a different idea.

July 6, 2021

Bite Toothpaste

The only plastic-free and clean way to replace the paste you've used your whole life.


Lex Kiefhaber, Anthony Noto, Jessica Miles

Lindsay is the CEO and co-founder of Bite, the tablet toothpaste company which charged into the oral hygiene scene in 2018 and hasn't looked back since.

Only a few months into what was then a project, Bite struck internet gold, going viral with a youtube video that collected over 2 million views with in a few hours of launching. This propelled to six figure sales within weeks, which, as Lindsay puts it, felt like the baby bird she had been nurturing just grew into a pterodactyl, that was trying to rip her face off. But in a good way. 

We're featuring Lindsay not just for her incredible story and absolutely winning personality, both which are fascinating, but because of the innovations she's popularized in plastic reduction and more thoughtful chemical use. Through this journey Lindsay has been able to retain 100% ownership over the company with her partner and co-founder, allowing them the freedom to make choices according to their ethics and morals. That creative latitude allowed them to focus on making the most sustainable, environmentally conscious and human friendly product possible. 

Often young companies with immediate and immense success are pressured into chasing growth or padding the bottom line by outside investors looking to recoup their investments. Much to Mark Cuban's chagrin, we assume, though it's been a while since he's had us over to the owners box for cocktails so, hard to say, Lindsay and Bite took a different route. We're thrilled to have her on the podcast and excited to see what this young company evolves into next. Uber-pterodactyl? Who knows, but we're on board for the ride. 


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