In the most epic meet cute, Kyle and Olivia’s relationship started when he was running a diamond mine and she was polishing her diamond skills as a gemologist. What came later was the company they co-founded, ClearCut, a custom online jeweler that was born and lives entirely in the digital arena. In this episode we dig into how these two found each other and founded the start-up, the unique customer acquisition strategy that led them to build a consumer focused company with zero marketing budget, why lab grown diamonds aren’t the planet saving alternative they claim to be, and near and dear to our hearts, how they’re ensuring that all the diamonds in their products are sourced from reputable sources with the minimum impact on the environment.