BackMarket: Serge Breaks Big-Smartphone's Business Model

How to extend the life our electronics, keep them out of landfills, and empower tradespeople the world over, all in a days work.

February 16, 2021


BackMarkets makes electronics that don't cost the Earth.


Lex Kiefhaber, Anthony Noto

BackMarket: Serge Breaks Big-Smartphone's Business Model

Big tech companies like Microsoft and Apple are guilty of planned obsolescence. They purposely make stuff glitchy so you have to buy whatever new gizmo they roll out. Not only is it annoying because it forces us to spend more money, but it's bad for the environment as devices needlessly end up in trash heaps. Serge Verdoux and his team at Back Market have had enough. They're shaking up the electronics sector by taking old smartphones, making them good-as-new and reselling them to customers at a discount with a guarantee that they work. Good for your wallet... even better for the planet! BackMarket also provides fixer-up services for other thingamajigs like computers, PS4s, tablets, televisions — you name it. Prior to Back Market, Serge held leadership roles at Amazon and Expedia. Today, he's wielding a circular solution to reduce e-waste. And because of that, we were thrilled to feature him on this episode of WSTP, which was recorded on Inauguration Day, Jan. 20, 2021. Everyone was in fine spirits (especially Tony who imbibed fine spirits prior to recording). 


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